A Hundred Lovers

Diesel

Equal parts music video, fashion catalogue and social lookbook. Possibly the world's first ever shoppable interactive music video.

See the project

We recruited over fifty East Londoners through Diesel.com, and used their real names, social media handles and links to their individual creative pursuits to give the site a user-generated, social lookbook layer.

Awards

  • FWA

    Site Of The Day