First Never Follows


A content campaign featuring some of Adidas' biggest footballers.

In the months leading up to the UEFA Championships, Adidas and We Are Social challenged us with a brief to produce multiple assets in various European countries with limited access to superstar talent.

We implemented a nimble creative production approach, shooting 5 football elite players over three months. A small team was on stand by to shoot at the drop of a hat. Each player had a list of film techniques that we would use to highlight a particular attribute or personality trait unique to them. Our creative bible of techniques was then distributed amongst global Adidas agencies to replicate with their local talent assets.

The campaign has received over 16 million social views and over 2.5 million likes to date. This campaign was a great example of how a production first approach delivered fantastic results for a brand.