Pogba x Stormzy

Adidas

This online spot announced Manchester United's signing of Paul Pogba to the world.

Football superstar Paul Pogba flaunted his Manchester United colors for the first time in this music video with grime artist Stormzy, creating an online frenzy that made football headlines everywhere. Hailed as the first major football player signing to be announced over social media, this campaign from We Are Social saw Stormzy post the video on his social channels before mysteriously removing it after an hour. The news quickly went viral and stirred speculation worldwide, making this Adidas’ most shared campaign of 2016.

Credits

We Are Social, London

  • Agency