Hashtag My Ass

Etienne de Crécy

An interactive music video powered by your Instagram feed.

Hashtag My Ass is an Instagram-powered interactive music video for legendary French house producer Etienne de Crécy. After authentication, the site sorts, selects and tracks approximately twenty photo/hashtag combinations onto record sleeves which appear in the video. Using a server-side video rendering system, the experience and the resulting personalized video are viewable on desktop computers, mobile phones and tablets. For extra social media klout, all shared videos are directly uploaded to Etienne de Crécy's YouTube channel, superdiscount3.

Awards

  • Awwwards

    Site of the Day
  • FWA

    Site Of The Day
  • FWA

    Mobile Of The Day

Credits

Stinkdigital/Stink

  • Content production

Impossible Software

  • Cloud Rendering

Etienne de Crécy

  • Director