Make Music in the Corner Shop

Red Stripe

A corner shop comes alive in this one-off musical experience for Red Stripe.

See the project

East London shoppers got the surprise of their lives when we turned a local corner store in Dalston’s Kingsland High Street into a giant musical instrument for one day only.

The shop, Best Supermarket, was radically transformed overnight from a typical neighbourhood store selling everyday goods to an all-singing, all-dancing musical masterpiece by Red Stripe lager beer for their Make Music in the Corner Shop project which brought a little slice of Jamaica to the UK for one day only.

Products on the shelves and items left scattered around the store became the most unlikely of instruments, triggered into performance when a customer chose a Red Stripe from the shelves. The reactions of surprised patrons were captured on film, as they set off the corner shop to the well known rock steady tune of “A Message to You Rudy” by Jamaican musician, Dandy Livingstone.

Awards

  • Cannes

    Silver / Alcoholic Drinks

Credits

KK Outlet, London

  • Agency

Greg Brunkalla

  • DIRECTOR

Hirsch & Mann

  • Creative Technologists