Merry Lane

Miu Miu

Discover the whimsical winter wonderland of Merry Lane

This winter, Miu Miu Eau de Parfum and Eau Bleue invite you to preview Merry Lane, a jolly holiday film adventure. Follow our heroines, the Rolling Toppers, as they spin their way through the enchanted landscape of Merry Lane. It’s a journey full of charming surprises.

From content creation to the interactive platform, this campaign was fully produced in-house. All social media assets have been adapted for Miu Miu owned social media channels to amplify the campaign across Instagram stories and Facebook posts.

Together with paper artists and Lorenzo Papace, we created a fanciful world fashioned entirely of paper. Our Rolling Toppers represent the perfume caps rolling through a world of surprises bringing the winter wonderland of Merry Lane to life.

Follow #MerryLane to discover the most festive gifts!


Paper Artist: Lorenzo Papace