Dronies

Ray-Ban

Instagram selfies, taken by drones.

Dronies was a concept that we created for Ray-Ban specifically with Instagram in mind. Across six different executions, each piece begins as an ostensibly stereotypical selfie shot that slowly pulls out to reveal an epic and unexpected location.

The campaign took eight weeks from concept to publication on Ray-Ban's Instagram feed, and garnered over 55k likes in total.