What Mothers Want


A Mother’s Day gift guide and social campaign, asking you to ditch the cliché mothers day gifts

See the campaign on Instagram

For Ray-Ban's Mothers Day campaign we set out to encourage people to move away from the clichéd gift, and position Ray-Ban frames as the stand out choice.

In a short timeframe we concepted and created the stylized e-commerce gift guide, email templates and social campaign, using a bold and playful art direction whilst making Ray-Ban stand out.