Old Marble NewVictoria & Albert Museum
Remix and re-render a piece from one of the world’s most important sculpture galleries
Old Marble New allowed visitors to the V&A's monthly Friday Late event to create an original piece of digital artwork from inside the Sculpture Gallery, bringing 'IRL into URL'.
Friday Late is the original contemporary late night event hosted by V&A on the last Friday of each month. It celebrates all aspects of contemporary visual culture and design by providing artists with the chance to bring audiences face-to-face with their work. When given the opportunity to participate, we couldn't say no.
Using digital 3D models of the museum's permanent collection, we created a way for visitors to remix, re-texture, and warp priceless works of art.
Our RITA technology enabled visitors to immediately render their new unique sculpture as an animated GIF, which could then be downloaded and shared.