Stink Studios at SXSW 2017
Once again, Stinkdigital has an opportunity to speak at SXSW and we need your vote! This year we’re up for two panels that closely relate to Stinkdigital and SXSW’s shared passions: Music and the Internet. We need your vote to make each of these sessions a reality at SXSW 2017!
First up, we’ll explore the unique dynamic of having something you truly love (music) as your ultimate client. As a partner to some of our music heroes including Pitchfork, Spotify and Warp Records, we have a lot of experience in this space. Mark Pytlik, Stinkdigital CEO (and occasional contributor for Pitchfork) and Executive Producer Erica Kung will be joined by Spotify’s Jeff Baxter to dissect the relationship between music, branding, and digital communication.
We’ll explore key issues, like how can brands interact authentically within the overlapping worlds of pop culture, music culture and digital culture? What role can music play to elevate (or distract) digital marketing, branded content, or immersive experiences? What does collaboration look like between brands, artists, and streaming services - and how can we continue to push to create experiences that live up to or move past the expectations of digital natives?
Our second session hopes to uncover the seedy underbelly of internet advertising by exploring the past to explain how we got to where we are today - and understanding what that means for the future of activating attention online.
Stinkdigital panelists Mark Pytlik (CEO), Ben Hughes (ECD), and Erica Kung (EP) will break down how click farms, unscrupulous ad tech firms and other shady operators are hard at work trying to divert your attention to where they want it to go. The panel will re-imagine what a more transparent web looks like, and explain how it can be ultimately mutually beneficial for advertisers and consumers alike.