X18

Adidas

X18+ the fastest boot for the fastest players at the 2018 World Cup.

Launching at the Fifa World Cup in Russia, Adidas' new X18 Boot is the ultimate choice for delivering speed to the fastest players on the pitch.

Shot on location in Manchester with Stink Films Director Giorgio Bruni we created a heart pumping visual speed-fest that shows Gabriel Jesus using the X boot to full effect.

A bespoke track and graphics amplified connotations of speed - as well as an Instagram story that invited the user to tap faster through the film.