International travellers often struggle with crazy roaming charges, nightmare wifi, or just live with no internet abroad. An Unlimited eSIM from Airalo fixes all this. They came to Stink Studios to create a global campaign to launch their Unlimited eSIM product during the Spring holidays.
Our “Switch to Vacation Mode” campaign captures a simple truth: global connectivity is just one toggle away on your existing device - no plastic SIMs, no roaming fees. It’s like aeroplane mode, but for data.
That insight shaped the art direction. By using an iconic, oversized digital toggle, we illustrated just how easy it is to switch your phone over to cheap, unlimited and reliable internet - wherever you go.
This simple visual language is perfect for a global travelling audience.
By meeting our audience at airport departure lounges, where they are most likely to be thinking about using their phones abroad, we showed up as contextually relevant with a solution for a genuine upcoming problem.
Our work launched in high-traffic international hubs, alongside Uber’s ad network and local train providers, meeting travellers en route to the airport. This was complemented with Print, Social Media, YouTube, and Digital placements around the world.