To encourage use of the Stories platform and help users express themselves in fun and creative ways, Facebook keeps their asset library fresh with relevant stickers, frames, backgrounds and AR filters. They came to Stink Studios with the challenge of creating a set of assets to release globally on New Year’s Eve.
Our partnership began with a creative workshop to generate ideas for a variety of potential assets, and a visual exploration to identify a range of style themes. Our creative team defined and developed multiple styles—aiming to deliver relevant content that would delight and engage Facebook users on a global scale.
Our work included an animated Entry Point Video designed to introduce multiple Stories in a user’s feed. The concept: counting down the final seconds of 2018 at a lively NYE house party.
The final asset library included three AR filters…
…21 stickers…
…and 12 text backgrounds.