For too long, the golf clothing market has been dominated by a handful of brands who have little incentive to shake things up. Frustrated by a culture that doesn’t reflect the modern game, Manors set out to connect with and inspire a younger generation of golfers.
This meant refreshing its visual identity to reflect this change of course and position Manors as a genuine disruptor in the world of performance golf.
To honour a deep connection with the game, the new MANORS mark draws from the most fundamental component of golf, all 18 holes, which link together forming the ‘M’. With one hole intentionally left to represent the fact that there is always another to play.
The color palette draws from the familiar tones of the game experience, fairways, bunkers, water hazards and of course, the equipment.
Alongside the brand identity, we developed a generative, ever-changing pattern comprising the logotype letters. This generative pattern is programmed to form any golf hole in the world, from the legendary
15th at Royal Birkdale to the St Andrews 17th “road hole”.
Like us, MANORS are all about the details, so we created various applications in their brand that nodded to the brand’s broader story. Altogether, the rebrand touches everything from its clothing collections, to packaging, to website and social media.
The Manors rebrand has been a transformational success, revolutionising how the brand is perceived, while opening the door to a younger, more diverse generation of players golfers.
Since launch, it has led to a 600% increase in e-commerce revenue, fresh investment and impressive global press PR coverage, as well as being voluntarily endorsed by a growing fanbase of celebrities and cultural taste-makers.