Stink Studios partnered with Paco Rabanne to create the world’s first connected fragrance experience. Tap the bottle to unlock exclusive games, content and experiences inside the Phantom Universe.
Once launched, we regularly dropped new content and experiences into the Phantom Universe to keep our audience coming back for more. Once the habit of repeat use became established, regular new ‘features’ are released every month.
Each new feature is added to the platform permanently to enable repeat play, while seasonal and event-specific updates keep the Universe feeling alive and up-to-date.
Characters from the launch film are used throughout the experience. These assets can be used tirelessly throughout the experience and easily adapted for seasonal or promotional needs.