Spotify x Notting Hill Carnival

Spotify

Experience Notting Hill Carnival from the Covid-free comfort of your own home.

See the project

Notting Hill Carnival is the second largest street festival in the world, with millions of people flocking to West London every year.

Following the cancellation of Notting Hill Carnival 2020, Spotify partnered with event organisers and Stink Studios to create a virtual experience for the weekend that celebrates the culture and heritage of Carnival, and the stories of the people and artists behind it.

Our experience guides fans through playlist takeovers from big names, and gives fans a chance to explore the official Notting Hill Carnival sound systems and on-the-road DJs who spin dub, reggae, soca, soulful house and everything in between. Overall our virtual Carnival brings 42 famed sound systems including Channel One, Saxon Sound and 4Play Soundsystem directly into your home.

Our design inspiration is taken from the spirit and heritage of Carnival. We included elements such as visual noise and loud type to bring a sense of party to the site, and applied a wide range of vibrant Carnival colours against a Spotify black canvas.

To highlight the cultural importance of Carnival, the microsite also hosts podcast episodes covering everything from Notting Hill Carnival’s rich history to current issues facing the Black community.

In collaboration with paq studio, we designed and built a one-of-a-kind digital moment that captures the essence of what makes Notting Hill Carnival so special, to so many people.

Credits

Paq Works