A series of films showcasing YouTube's Creators.
We Are Social asked us to create a series of online films that celebrated YouTube Creators’ creativity and their extensive online communities. To execute the project, we shot in a studio with 18 different creators. The central conceit utilized an element of camera trickery to change their YouTube button into a prop that relates to a topic they’re associated with.
Along with the supporting illustrations, which we created in-house, this animation technique was used to highlight the varied content that the creators deliver on YouTube each day. The resulting hero film has over 3m YouTube views and counting.
We Are Social, London