Wintermute is one of the largest and most trusted algorithmic trading firms in digital assets. Founded in 2017 as a crypto-native trading firm, it has grown into the leading crypto liquidity provider that powers the majority of traditional and crypto trading platforms.
Wintermute came to Stink Studios at a crucial stage in its journey. With increasing interest from traditional finance and an ever-expanding influence in the crypto world, a refreshed brand system was crucial to growth.
Our refresh is digital, technical and futuristic - but with added layers of maturity and flex.
It is designed to reassure institutional audiences of its technical credibility and remind the crypto community that Wintermute continues to push their world forward.
Our brand system takes inspiration from Wintermute’s role, harnessing the chaos of the cryptocurrency landscape through liquidity provision and technical operations.
The core components of our design system are millions of data units. These units represent IP addresses, transactions, blocks or chains that exist on a scale that appears to go on forever.
These data units move and fluctuate in chaotic forms, and the brand is built around a series of transitions from chaotic states to harnessed states.
As part of the rebrand, we redesigned Wintermute’s website with a renewed focus on usability and simplicity for our TradFi and DeFi audiences, providing a satisfying experience that is full of character.
To enhance the web experience, we built a unique set of numerals and symbols that add another layer of creativity to Wintermute's content.
An extensive icon set was derived from the angles within our symbol, featuring chamfered corners and angular geometry, to cover everything from utility web icons to more expressive pictograms.