First Never Follows


A content campaign featuring some of Adidas' biggest footballers.

In the months leading up to the UEFA Championships, Adidas and We Are Social challenged us with a brief to produce multiple assets in various European countries with limited access to superstar talent.

We implemented a nimble creative production approach, shooting 5 football elite players over three months. A small team was on stand by to shoot at the drop of a hat. Each player had a list of film techniques that we would use to highlight a particular attribute or personality trait unique to them. Our creative bible of techniques was then distributed amongst global Adidas agencies to replicate with their local talent assets.