Chloé Atelier


Enter the heart of the Chloé atelier.

This holiday season, discover the creation of Chloé perfumes from the heart of an atelier where surprises abound. From crafting bottles to packing gift boxes, the entire atelier is dedicated to the same goal : finishing all the gifts before the celebrations start.

We partnered with Stink Films to produce the entire campaign, including film and photo production, in-house. The world of the atelier positions Chloé fragrances in an enchanting atmosphere comprised of a main film, key visuals, creative packshots, mood visuals including also 6 surprises scenes, a carousel video, and GIFs.

All assets were optimized for Chloé's social media channels to amplify the digital campaign.

French director and photographer Vincent Gapaillard, represented by Stink Films, directed and shot the campaign. The lights and soft shades were refined to bring out the different beige tones of the individual elements and improve the brand’s visibility.

The main challenge of this project was to build and shoot the atelier from a single 3D reference. We collaborated with talented, French set designer Fabienne Eisenstein to craft the atelier and every prop (gift boxes, slides, conveyor carpet, pliers...) based on the initial 3D visual reference.

All the accessories and props were handcrafted for the shoot.


Vincent Gapaillard

  • Photographer

Fabienne Eisenstein

  • Set-design

Stink Films