Celebrating Google Pixel 8 in football fan culture
To coincide with the launch of Google Pixel 8, we partnered with Google’s Creative Lab to create a campaign and toolkit connecting Pixel with football fans like never before.
Based on existing partnerships with The FA, Liverpool FC and Arsenal FC, we created a suite of evergreen videos and campaign images that demonstrate how Pixel truly understands and is baked into English football fan culture – from the park to the stands at Wembley.
The campaign launched on billboards, around stadiums, in match-day programmes and across digital channels.