My Time Is Now

Our project for Nike and Wieden+Kennedy sees us reunited with Adam Berg, to produce a groundbreaking interactive video experience for Nike Football.

My Time Is Now, which aired on TV for the first time on May 19th during the European Club Final, debuted on Facebook, YouTube, and It features many of the elite players who will battle it out in Poland and Ukraine in Summer 2012, including Cristiano Ronaldo, Neymar, Andres Iniesta, amongst others. Special guest appearances are made by Pep Guardiola, Lauren Blanc and basketball superstar LeBron James.

Users can also discover additional interactive content through hidden tunnels. These breakout experiences include extended video sequences, player statistics, games, interactive product displays and training tools — each aimed at inspiring young athletes to become better footballers.

According to YouTube, My Time Is Now was the most watched ad of 2012.

  • Silver - Interactive Film
  • Award
  • Bronze - UX
  • Site Of The Day