A campaign invoking the experience of late night television designed to stand out on social.
Coinciding with his worldwide ‘No Sleep Tour,’ Nike collaborated with grime artist, Skepta, on a capsule collection featuring clothing and limited edition SK Air sneakers emblazoned with “NEVER SLEEP ON TOUR”. Stink Studios was approached by Nike to create a social and in-store campaign that captured the relentless energy of the collection.
Playing on the idea of not sleeping, we worked with Nike to create a number of hyperreal clips from fictional late-night television shows. Written, filmed and edited in our studio in Red Hook, we created vertical films, in-store visuals and one hero brand film using a mix of our ‘shows’ plus tour footage, which combined to give the sense of late night channel surfing.