50,000 runners, 1 goal. As part of the largest women’s race series in the world, we created personalised Instagram films for every runner.
Nike Women’s 10K Race Series is the largest of its kind. We worked with Nike to surprise each runner with a personalised gift: their very own shareable film. Each film brought to life every runner’s experience from start to finish - packed with personalised data to celebrate their 10K achievement.
A whirlwind tour through Western Europe saw us capturing races in Amsterdam, Milan, Paris, London, Berlin and Stockholm. Memorable moments from each course were edited and graded on-site, before being integrated into a bespoke 15 second animation.
Runner names, crew names, and race times were added to each unique film, as well as a personalised portraits that was captured in action using RFID.