#KissTheFrog

Nina Ricci

In modern fairy tales, princesses who kiss the frog get... a fragrance. Bye bye, prince!

See the project

The most beautiful love stories start with a magical kiss. Welcome #KISSTHEFROG — this hashtag full of promises has wriggled its way onto each of the Belles de Nina’s slipcases. A Prince Charming or an enchanting perfume? Which one to choose, in order to live out the most tempting tale? And why not both?

For this media campaign Nina Ricci Parfums set up an exclusive partnership with 5 influencers and entrusted Stink for a one day shooting in a beautiful private mansion in Paris. 1 day to shoot 50 contents !

We developed a very lifestyle approach. And it started with a playful storytelling : 5 friends are getting ready for their « dates » in bathrooms, bedrooms full of life and laughters…with a frog.

The shoot was held with a light photographic equipment and was supported a BTS photographer to capture key backstages moments of complicity.

At the end we produced more than 120 assets for 5 markets (Mexico, Chile, Argentina, Russia, Peru and France) : Paid media toolkit, influencers contents, Etail and organic contents for a 3 months animation on @NinaRicciParfums. A terrific collaboration between Stink Photo, Stink Studios and Nina Ricci Parfums !

Credits

Zoé Philippot

  • Photographer

Céleste Philippot

  • BTS person

Vincent Gapaillard

  • Still-life photographer

Odalisques

  • Post Production

Stink Photo