There's Good News just for youOcado
Broadcasting Ocado’s Good News directly to every single customer.See the project
To build on the success of our 2020 end of year campaign, we knew that this year we were going to need help from some new characters to deliver Ocado’s customers their good news - namely, that all of their orders have helped a whole host of sustainable initiatives to happen.
So, we created a “Good News” channel fronted by one of Ocado's van drivers. This year it would be Leon, our charismatic and, let’s face it, incredibly handsome Good News Anchor, who would guide each of customer through their headline purchases from the year.
Working closely with our friends at Studio AKA, we took the language of “the news” and really, really ran with it. There were national forecasts, sports coverage, environmental news, and, quite frankly, unintelligible correspondents… We even reimagined Ocado's brand jingle as a news bulletin.
We launched the campaign from a central website, which we styled, of course, to mimic the style of the tabloids.
To capture people's proud Tweets and reactions to their good news, we created a series of social templates so Ocado could give them an extra shout out.
Leon even popped up on the back of their vans to promote the campaign.
All in all we created 600,000 unique films and 3.5 million social assets in less than 48 hours thanks to our proprietary automation video platform, RITA.
Thank you and goodnight!