We created a cross-platform experience to launch the new Sky Q home entertainment system.

To launch Sky Q, we created an interactive experience that brings to life the concept of Fluid Viewing. At any point during the experience, users are invited to select one of their favourite Sky shows. From Peppa Pig to The Avengers, as soon as the user makes a selection, the entire site takes on the characteristics of the show — animations, sound, and colours all update to reflect the user’s favourite content.