Skip Winter

Uniqlo

A frosty launch campaign for Uniqlo’s new winter collection.

Thanks to Uniqlo’s DAN-PAN bottoms with HEATTECH and BLOCKTECH technologies, you can now Skip Winter.

Directed by Stink's Greg Brunkalla, Skip Winter tells the story of a dance routine in a snow-filled urban square — captured entirely from the waist down.

The films launched on Uniqlo’s YouTube channel as a 60” hero film, and as a series of 9:16 videos for Instagram stories.

Shot on location in Kiev in the summer heat, we successfully turned our set into a winter wonderland.

Credits

Greg Brunkalla

  • Director

Rina Yang

  • Director of Photography

Mori Inc

  • Agency