Write Your Cinco

Jose Cuervo

Do you know the real story behind Cinco de Mayo? Don't worry, not many people do...

See the project

To celebrate Cinco de Mayo, Jose Cuervo encouraged users to submit their own versions of the holiday's history, kicking things off with a film featuring Luis Guzman and shot by director Jack Turits.

User submissions ranged from the hilarious to the bizarre and everything in between. Even Seth Meyers got in on the act. Once the best stories were picked, we had Tijuana-based artist Charles Glaubitz create a custom mural based on the submissions. 24 panels were painted, and then installed in the Arts District of downtown LA.

In addition to designing and building the hub site where everything lived, we were responsible for sourcing the artist, handling location scouting and selection, and installing the final mural.

The campaign was also Creativity Online's Pick of the Day for Tuesday, May 5th, 2015.


McCann Erickson NYC

  • Agency


  • Film Production