Adidas takes us to the French Riviera to launch the new Saint-Florent PS

For our latest partnership with Adidas Energy Concepts, we helped launch the limited edition Saint-Florent PS. Named after the city on the island of Corsica, the shoe is modeled on the original adidas Korsika silhouette, and inspired by adidas' Island series of the 1980s.

The campaign included video assets for social and key visuals for print and e-commerce, all designed to evoke the warm memories and nostalgia of the French Mediterranean in the 80’s.

With retail stores in lockdown during the COVID-19 pandemic, we decided to give consumers an exclusive early preview of the product in the run up to launch – creating an authentic vintage postcard that used Augmented Reality to bring the shoe to life on Instagram.

Anyone for seafood? 🐟