An interactive documentary that enables the viewer to road test Geox's Amphibiox shoe in the rainiest place on earth - Cherrapunjee, India.See the project
Viewers enter the site navigate their own way around the streets of Cherrapunjee to find the testers. They can then click on them to watch the film content and find out product information.
The site includes five content films, produced during monsoon season in Cherrapunjee, featuring real-life Amphibiox "testers" who were recruited via Facebook. Swiss photographer Claudia, Venice tourist guide Andrea, Spanish lawyer David, and English snowboarder Rob tested the shoes for a week in extreme wet weather.
Gold/Clothing, Footwear & Accessories
Bronze Promo & ActivationBest Integrated Campaign
Bronze - User Experience
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