Beats by Dre

Camo Collection

Launching the Studio³ Camo Collection with James Harden and A$AP Ferg.

Beats by Dre came to Stink Studios to launch the new Studio³ Camo Collection. We produced a shoot of stills and video, created art direction of key visuals, custom typography, motion graphics, and a launch film for online, social, and in-store formats — with none other than James Harden and A$AP Ferg as our hero talent.

The campaign brought the idea of “camo vision” to life through the collaboration of film, design, and technology: by programming unique camera movements, procedurally datamoshing footage, and translating static designs into dynamic visual effects. The design language uses product specs and the pixelation of digital camouflage to create custom typography for the collection, and expands into supporting graphics using real Studio³ features, dimensions and more.

Stills and video were shot over 2 days in Los Angeles by Dan Hall at Where It’s Greater. Alongside our photoshoots of Harden and Ferg, we produced a set of supporting imagery for the product launch.

Creatives and developers worked together to write a script to programmatically datamosh our own footage using the technique of i-frame deletion.

We used a motion control arm to choreograph precise camera moves that bridge the gap between 3D product modeling and hero talent photography.

  • Dan Hall