Don't let your unused characters go to waste! We built this slick little site for Amalgamated, New York and Ben and Jerry's in celebration of Fair Trade Day. Simply tweet like you normally would and we automatically fill in your unused character space with a message promoting Fair Trade Day. This app was built completely in HTML5 and works beautifully on most modern smartphones (give it a try).

To amp up the utility of the endeavour, we also built browser extensions for Google Chrome and Firefox, which allowed people to save characters right from their very own toolbar.