Burberry Hero

To promote the launch of Hero, Burberry’s new fragrance for men, Stink Studios was asked to create a fun digital experience for customers around the world.

Based on the live-action campaign film featuring Adam Driver, we designed a simple, single-level online game that’s fun to play but hard to master. To collect points and unlock rewards, players must run along the beach gathering up Hero bottles.

The experience was built for mobile and adapted for retail stores around the world. We invited shoppers to connect their phones to our game via large screens, immersing them in the heroic brand story to increase samples and sales.