The Holiday wonder breathes life into a motionless window and a graceful horse, the iconic rearing animal made famous by Stella McCartney and reinterpreted by Chloé brand Art Director, Natacha Ramsay-Levi. The film is getting us into the festive spirit and evokes a feeling we can all relate to - heading home to meet our family and friends.
Designed after the Chloé Soho storefront, the boutique is full-on pre-Christmas mode. The city wakes up, the rising sun shines down the snowy streets of New York. The light reveals slowly the window display, hidden in the shadow, and illuminates the hanging perfumes one after the other.
To fully create this enchanting story, Stink Studios partnered with Stink Films’s photographer and film director Vincent Gapaillard to produce the contents for both print and digital channels.
Secondary visuals and digital assets encourage users to dive deeper into the campaign. Interactive Stories let them play with the window props as we are making smart use of the native functionality on each social platform.
The keyvisual was first modeled in 3D before being built in real by talented French set designer Fabienne Eisenstein. The window and every prop inside were crafted based on the 3D visual reference.