The A-Z of AI

A series of bite-sized explainers on Artificial Intelligence and how it’s changing the world around us.

With the field of artificial intelligence growing at an exponential rate, and its uses becoming more commonplace, it's increasingly difficult to keep up with what AI does and how it works. There’s a lot of material out there, but it’s not always easy to understand.

The A-Z of AI is a simple bite-sized guide aimed at providing this audience with a baseline understanding of AI technology and its impact in society.

Working alongside Google Brand Studio and the Oxford Internet Institute (OII), we created a beginner’s guide to AI, designed to help anyone get their bearings with a complex topic. The A-Z is by no means an exhaustive list, but it’s a great place for first-timers to start.

The content is divided into four distinct categories - AI fundamentals, Making AI, Society and AI, and Using AI - helping demystify some of the common public misperceptions around AI and guide users towards a greater understanding of the transformative role it plays in our society.

Borrowing from the aesthetic of old scientific textbooks, the site design featured each letter as its own topic card, with illustrations used to aid comprehension of complex subjects.

  • Hannah Jacobs