VR Odyssey

Hennessy X.O

Each drop of Hennessy X.O is an odyssey. Dive into its 7 chapters with this VR experience.

See the project

For its most daring ad campaign yet, Hennessy gave Stink's Nicolas Winding Refn carte blanche to visualize a seven-layered experience of the brand’s most classic drink, the Hennessy X.O.

Inspired by the film created for Hennessy X.O campaign, we produced two VR experiences: a 360° 'making­ of' film and a Virtual Odyssey. In this Virtual Odyssey, users are taken on a journey through seven chapters that illustrate the unique taste and feel of Hennessy X.O.

An interactive journey where taste unlocks memories and evokes feelings that hide deep in the users subconscious.


DDB, Paris

  • Agency

Nicolas Winding Refn

  • Director

Stephan Wever

  • VR Director