Red Rye

Johnnie Walker

A series of films designed to break the stereotype about whiskey.

Diageo tasked us with creating a film that shifted audience perception of whiskey away from the traditional and into something more modern.

Shooting all over Scotland — in wild forests, distilleries, flooded island walkways and a smoked-out velodrome — we brought colour and vibrancy to a traditionally muted, green and brown landscape.

We also created supporting 360° content across multiple locations in Scotland.

For Instagram, we created a series of short films featuring quick and simple Red Rye recipes.