F/W Outerwear Campaign


A 360 degree interactive lookbook for Lacoste China.

See the project

This 360-degree mobile-first lookbook takes users inside a virtual snow globe, where Lacoste-wearing models are suspended in a photoreal frozen moment. Users can tilt their mobile phone's gyroscope to discover Lacoste's F/W 2015 collection and zoom-in to see each piece in greater detail.

Designed specifically for integration and sharing on China’s leading social media app WeChat, the experience also offers vouchers -- accessible by finding certain easter eggs in the snow globe -- to help drive the Chinese market in-store.

The desktop and tablet experiences are designed for modern browsers with WebGL support, but also have a CSS fallback. All content for this integrated production was directed by Stink's Sonia Sieff.


  • FWA

    Mobile Of The Day
  • FWA

    Site Of The Day
  • Awwwards

    Site of the Day


Fred & Farid Shanghai

  • Agency

Sonia Sieff

  • Director