Peloton’s year-in-review campaign, The Cooldown, celebrates the achievements and commitment of the Peloton community in 2020 — by creating a unique personalised video and set of social assets for every single member.
After interviewing Peloton stakeholders we quickly realised there was an opportunity to double-down on shareability and create greater value for members, based on the campaign’s results in previous years.
Working alongside Peloton's in-house design team, we developed a unique personalised video for every member, powered by their data, placing them front-and-centre to increase shareability.
We developed a set of 9:16 assets for specific milestones; knowing that some achievements are worth sharing more than others. Each of these assets was optimised for Stories formats - perfect for humble-brags and reaching a broader audience beyond the Peloton community.
Using RITA, our automated video rendering platform, we created more than 40 million unique, multi-language assets.