Polaroid

The Fishbowl

A beautiful interactive biopic telling the story of Polaroid's founder.

Polaroid's founder was widely regarded as the Steve Jobs of his generation. MING Utility and Entertainment collaborated with Stink to produce this interactive biopic that tells his story, and takes users on a journey through the origins of Polaroid eyewear.

Since the Polaroid Corporation was founded in 1937, its reputation has fluctuated between innovation and obsolescence.

To help celebrate the 80th anniversary of Polaroid, we created an interactive short biopic. The film tells the story of Polaroid's founder, a brilliant showman scientist who baffled his audiences and turned his ideas into popular consumer products. It takes us through Land's early years and then, his company's evolution.

Our objective was to reflect the Polaroid brand identity with every transition, animation and interaction, with lavish attention to detail. Using a custom implementation of the YouTube player, we allow user to access the content across mobile or tablet while still registering organic impressions of the film content on YouTube itself.