Polkadot has this amazing technology that lets different blockchains talk to each other, like a universal translator for the internet's future. Polkadot needed a brand and website that matched its innovative tech and reflected its position as a leader in the web3 movement.
Our new brand elements inject energy into Polkadot through a maximalism, ‘more is more’ design.
We turned Polkadot's signature dot into a dynamic, moving element, a visual metaphor for its interconnected network and the abundance of activity happening within its ecosystem.
The website became a playground, not just a brochure, letting users explore and understand Polkadot's potential.
Bold colours and intricate patterns flooded the site, showing off the sheer volume of activity happening within the Polkadot universe. Reflecting both the worlds of Web3 and the role of the Polkadot brand within it.
The result? A brand that feels alive, a website people actually wanted to explore, and a community that got what Polkadot was all about.