Year in SportStrava
A unique data-driven film for every Strava user.Year in Sport 2018
Strava is the social network for athletes - a platform that helps runners, cyclists and swimmers track their activity and share their sporting achievements.
For the fifth year running, we collaborated on their Year in Sport project, generating bespoke shareable films for every Strava user. We created a logic system that pulled an athlete's best sporting moments into a personalised, minute-long animation - from the hilliest ride to the total miles run.
In just 7 days, we generated over 2 million unique films - and at the campaign’s peak published more than 50,000 films an hour using our rendering technology, RITA.
Using collective data from the entire Strava community, we also created a website that celebrated the cumulative efforts of every Strava athlete; inspiring them to push themselves even harder in 2019.
Mateo Ortega, Director of Integration, Strava
- Sound Design