Strava is the social network for athletes - a platform that helps runners, cyclists and swimmers track their activity and share their sporting achievements.
For the fifth year running, we collaborated on their Year in Sport project, generating bespoke shareable films for every Strava user. We created a logic system that pulled an athlete's best sporting moments into a personalised, minute-long animation - from the hilliest ride to the total miles run.
In the month that the website was live, we generated millions of unique videos for Strava users. Using collective data from the entire Strava community, we also created a website that celebrated the cumulative efforts of every Strava athlete; inspiring them to push themselves even harder in 2019.