Twist: The Game

Miu Miu

Miu Miu Twist, the new fragrance that takes you to the Miun. 🚀

See the project

For the launch of their new perfume for Miu Miu, Coty approached us to create a digital campaign to support their brand film, featuring Elle Fanning.

The brand film is a space odyssey that showcases the best visual effects from the heyday of Hollywood cinema. To support it, we created an 8-bit pixel art game that invites players on an adventure to see if they can become the first woman on the Miun.

Details from the film have been beautifully crafted and carefully recreated in the game — Elle Fanning's extravagant costumes, her mutant enemies, even her cat makes an appearance as the playful experience unfolds.

The game was optimised for WeChat and mobile platforms in China, and fully integrated with e-commerce and activations across retail.

Awards

  • FWA

    Site Of The Day
  • Awwwards

    Site of the Day

Credits

Thomas Lean

  • Pixel artist

Romain Rope

  • Sound designer