Peloton engaged Stink Studios to help relaunch their brand as an inclusive fitness company for everyone, at any level, wherever they are. A series of global integrated brand campaigns rolled out across TV, radio, digital and social help bring the refresh to life.
Our first project introduced a new creative platform, Anyone Anywhere, to announce a new free version of the Peloton App.
It sets a new mood that is energetic and surprising, but real. The diverse cast represented different communities, levels of fitness and age groups — flipping the script on what had come before.
The second campaign aims to spotlight its incredible instructors and help members beat their motivation dip in Fall/Autumn by achieving their workout highs with Peloton.
We build out our world with more authentic characters working out with Peloton equipment. Collectively, they are spurred on by Peloton instructor, Tunde Oyeneyin, to get into the zone.
Both projects were made in partnership with Director ®Jones through Stink Films, throughout the creative process. Breaking down the traditional creative agency-production company barriers enabled us to deliver impactful, cohesive storytelling with beautifully crafted moments.
Since our relaunch, the app has gained around 900,000 new downloads, and over 600,000 of those have come from non-members.