The Cooldown 2022

A campaign to celebrate Peloton members’ achievements in 2022

For the third year in a row, Peloton approached Stink Studios to help them harness the infectious enthusiasm of its fan base with a year-in-review campaign that reminds users why they love Peloton.

The Cooldown takes 12 months of raw workout data and transforms it into a personalised film for each member that celebrates their individual achievements throughout the year.

Peloton members are famously passionate and devoted to the brand. By focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – we maximised the potential for share-ability to reach new audiences in a traditional way media couldn't.

Using our automation platform, RITA, we were able to create millions of unique, multi-language assets for the Peloton community on the day the campaign launched.